{"id":353,"date":"2022-06-29T15:27:13","date_gmt":"2022-06-29T18:27:13","guid":{"rendered":"https:\/\/marcassrl.com.ar\/web\/?p=353"},"modified":"2023-04-27T10:04:18","modified_gmt":"2023-04-27T13:04:18","slug":"que-es-el-visual-mercahndasing-y-su-importancia-en-nuestro-comercio","status":"publish","type":"post","link":"https:\/\/marcassrl.com.ar\/web\/2022\/06\/29\/que-es-el-visual-mercahndasing-y-su-importancia-en-nuestro-comercio\/","title":{"rendered":"QUE ES EL VISUAL MERCHANDISING Y SU IMPORTANCIA EN NUESTRO COMERCIO"},"content":{"rendered":"\n
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El visual merchandising<\/strong> es la pr\u00e1ctica de dise\u00f1ar y organizar la presentaci\u00f3n visual de los productos en una tienda con el objetivo de atraer la atenci\u00f3n de los clientes y aumentar las ventas. Es decir, se trata de utilizar t\u00e9cnicas visuales para crear un ambiente atractivo en la tienda y resaltar los productos m\u00e1s populares. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El visual merchandising<\/strong> es importante en un comercio porque puede afectar directamente la decisi\u00f3n de compra de los clientes. Si los productos est\u00e1n presentados de manera atractiva y organizada, es m\u00e1s probable que los clientes se sientan atra\u00eddos hacia ellos y quieran comprarlos. Adem\u00e1s, el visual merchandising tambi\u00e9n puede ayudar a crear una experiencia de compra agradable para los clientes, lo que puede hacer que quieran volver a la tienda en el futuro. <\/p>\n\n\n\n

En resumen, el visual merchandising<\/strong> es una herramienta poderosa para atraer a los clientes y aumentar las ventas en un comercio. Al utilizar t\u00e9cnicas visuales para crear un ambiente atractivo y presentar los productos de manera organizada, se puede hacer que los clientes se sientan m\u00e1s interesados en los productos y tengan una experiencia de compra m\u00e1s agradable.<\/p>\n\n\n\n

TIPS DE VISUAL MERCHANDASING<\/strong><\/p>\n\n\n\n

Utiliza la iluminaci\u00f3n<\/strong> para resaltar tus productos: La iluminaci\u00f3n es una herramienta poderosa en el visual merchandising. Puedes utilizar la iluminaci\u00f3n para resaltar tus productos m\u00e1s populares o para crear un ambiente acogedor en tu tienda. Aseg\u00farate de que la iluminaci\u00f3n sea adecuada para el tipo de producto que est\u00e1s promocionando.<\/td><\/tr>
Crea exhibiciones tem\u00e1ticas<\/strong>: Las exhibiciones tem\u00e1ticas son una excelente manera de atraer a los clientes y hacer que se sientan interesados en tus productos. Puedes crear exhibiciones tem\u00e1ticas para las temporadas, d\u00edas festivos o incluso para promocionar un producto espec\u00edfico. Aseg\u00farate de que las exhibiciones sean interesantes y atractivas para los clientes.<\/td><\/tr>
Utiliza la disposici\u00f3n del producto para guiar a los clientes<\/strong>: La disposici\u00f3n del producto es una t\u00e9cnica importante en el visual merchandising. Puedes utilizar la disposici\u00f3n del producto para guiar a los clientes hacia los productos m\u00e1s populares o para crear un flujo en la tienda que haga que los clientes se sientan c\u00f3modos. Aseg\u00farate de que la disposici\u00f3n del producto sea l\u00f3gica y f\u00e1cil de seguir para los clientes.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En Marcas Mayorista, te asesoramos para que tu negocio rinda siempre m\u00e1s!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El visual merchandising es la pr\u00e1ctica de dise\u00f1ar y organizar la presentaci\u00f3n visual de los productos en una tienda con el objetivo de atraer la atenci\u00f3n de los clientes y aumentar las ventas. Es decir, se trata de utilizar t\u00e9cnicas visuales para crear un ambiente atractivo en la tienda y resaltar los productos m\u00e1s populares. 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